Joseph Robert O’Donnell is a Newcastle-based collector, dealer, and public relations professional specialising in rare and historic pop culture artefacts. Known online as NOTTING HILLBILLY, he has built a trusted reputation for sourcing high-quality memorabilia for private collectors, institutions, and enthusiasts worldwide. A graduate of Northumbria University, his career has included roles with Karla Otto, Bella Freud, and House of Hackney before returning to the North East in 2024 to continue his work in marketing, collecting, and dealing. While The Beatles remain central to his expertise, his work spans many defining moments in music and popular culture, with a focus on connecting people to meaningful pieces of history.
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